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This study aims to examine newcomers experiencing maladjustment due to cognitive diversity, specifically, how maladjustment affects their turnover intentions; the mediating role of reported workplace bullying; and the buffering effect of perceived inclusive practices in the hospitality sector.

The authors collected time-lagged data from 403 respondents and analyzed the data through hierarchical regression analyses using statistical package for the social sciences (SPSS) 25.0.

Role ambiguity, low self-efficacy and social exclusion could each lead to newcomers’ reported workplace bullying (NRB). Perceived inclusive practices buffered the impacts of role ambiguity and social exclusion. NRB negatively mediated the relationships between role ambiguity and NRB; and social exclusion and NRB.

Hospitality practitioners should specify work procedures to minimize role ambiguities and record service processes to correct mistakes, reward veterans who help newcomers improve self-efficacy, invite newcomers to develop inclusive practices and review employee comments on third-party platforms to understand factors responsible for turnover intention.

This study contextualized cognitive diversity into newcomers’ maladjustment-bullying-turnover model in China’s hospitality industry. It highlighted the buffering effect of perceived inclusive practices in the relationships between maladjustment and reported bullying and turnover intentions among newcomers and confirmed the important role of self-efficacy in addressing adverse work events.

In Chinese libraries, short video platforms have emerged as a channel for new media marketing. Thus, this study aims to explore libraries’ communication influence on China’s largest short video platform, that is, Douyin (the Chinese version of Tiktok), and to provide corresponding suggestions for improvement of libraries’ communication influence in the short video platform.

Based on the Douyin Communication Index (DCI), this paper collects the top 200 library Douyin accounts of cultural reading in China and uses statistical and content analyses to evaluate the communication influence of library Douyin accounts.

Study findings show that libraries of various types and in various regions currently have an unbalanced development trend, with public libraries accounting for the vast majority and nearly half of the libraries located in China’s eastern region. Analysis of variance shows differences in the influence of Douyin communication among library types. Correlation analysis shows that indicators with a high correlation with DCI include the number of new works, likes, shares, and comments. In marketing content, the library’s high-impact short videos have characteristics of value, interest, and emotional touch.

This study uses a hybrid research method to explore Chinese libraries’ communication influence using the Douyin short video platform. Compared to other parts of the world, short videos in Chinese libraries have unique characteristics. They are rooted in China’s history and reality, showcasing the unique charm of Chinese library culture and serving as a unique reference for library marketing activities around the world.